Ricardo Semler: Set Them Free
Ricardo Semler: Set Them Free
By Brad Wieners
Ricardo Semler had the sort of reckoning at 21 that most executives don't face until middle age. Fresh from law school, where he'd been a restless underachiever, Semler took over his father's business, which manufactured pumps and propellers for the world's merchant marine. He was awfully young, but his dad sensed that if he didn't give his son a chance, he'd lose him to another career. Besides, Semler Sr. was a pragmatist. "Better make your mistakes," he told his son, "while I'm still alive."
By Brad Wieners
Ricardo Semler had the sort of reckoning at 21 that most executives don't face until middle age. Fresh from law school, where he'd been a restless underachiever, Semler took over his father's business, which manufactured pumps and propellers for the world's merchant marine. He was awfully young, but his dad sensed that if he didn't give his son a chance, he'd lose him to another career. Besides, Semler Sr. was a pragmatist. "Better make your mistakes," he told his son, "while I'm still alive."
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